As an online coach or course creator, keeping your website visitors engaged and encouraging them to spend more time on your site is essential. After all, the longer someone spends on your site, the more likely they will become a paying customer or client. Here are 10 ways to keep your website visitors engaged and spending more time on your site.
1. Make your website easy to navigate
People want to spend their time on a simple website. Make sure your website is easy to navigate by organizing your content into clear categories and using clear headings and subheadings. Use dropdown menus or a navigation bar to help visitors find what they’re looking for.
Example: Let’s say you have a website for your online personal training business. You might organize your content into categories like “Workouts,” “Nutrition,” and “Success Stories.” Within each category, you could use headings like “Beginner Workouts,” “Advanced Workouts,” and “Workout Plans” to make it easy for visitors to find what they’re looking for.
2. Use compelling headlines and subheadings
Headlines and subheadings are important because they tell visitors what your content is about and help them decide whether or not they want to read more. Use headlines and subheadings that are attention-grabbing, informative, and relevant to your audience.
Example: If you have an article on your website about losing weight, a headline like “Lose 10 Pounds in Just 10 Days” might be more compelling than “Weight Loss Tips.”
3. Include plenty of visuals
Visuals like photos, videos, and infographics are a great way to keep visitors engaged and on your site for longer. They can help illustrate your points, make your content more interesting, and break up long blocks of text.
Example: If you have an article on your website about how to do a specific exercise, you could include a video demonstrating the movement or a series of photos showing the different steps.
4. Make your content easy to scan
Most people don’t read web content word for word; they scan it. Use short paragraphs, bullet points, and subheadings to make your content easy to browse. This will make it easier for visitors to find the information they’re looking for and keep them on your site longer.
Example: If you have a lengthy article on your website about how to train for a marathon, you could use subheadings like “Training Plan,” “Nutrition,” and “Injury Prevention” to break up the content and make it easier to scan.
5. Offer valuable, informative content
The more useful and informative your content is, the more likely visitors will spend time on your site. Make sure your content is accurate, well-researched, and provides real value to your audience.
Example: If you have a website for your online coaching business, you might offer articles, videos, or podcasts about topics like how to set and achieve goals, how to overcome common challenges, or how to create healthy habits.
6. Use social media to drive traffic to your site
Social media is a great way to drive traffic and keep visitors engaged. Use social media to promote your content and interact with your audience. Ensure you have links to your website on all your social media profiles.
Example: If you have an article on your website about overcoming procrastination, you could promote it on your social media accounts and ask your followers for tips on overcoming procrastination. This can drive traffic to your website and keep your followers engaged with your content.
7. Use email marketing to keep in touch with your audience
Email marketing is a great way to stay in touch with your audience and drive traffic to your website. Make sure you have an email opt-in form on your website and send regular newsletters or updates to your email list.
Example: If you have a website for your online coaching business, you could send a weekly newsletter to your email list with tips, updates, and new content from your website. You could also include links to your website in your emails to encourage people to visit your site.
8. Use calls to action
Calls to action (CTAs) are buttons or links that tell visitors what to do next. They can encourage visitors to sign up for your email list, download a free resource, or visit a specific page on your website. Make sure you use CTAs throughout your website to guide visitors and keep them on your site longer.
Example: If you have a blog post on your website about how to set goals, you could include a CTA at the end that says “Sign up for our goal-setting course” with a link to a landing page where people can learn more and sign up.
9. Use internal linking
Internal linking is when you link to other pages or content on your website. It’s a great way to keep visitors on your site longer and help them discover more of your content.
Example: If you have an article on your website about how to train for a marathon, you could include links to other articles about nutrition, injury prevention, or other related topics. This will encourage visitors to click through and spend more time on your site.
10. Make your website mobile-friendly
More and more people are accessing the internet on their phones and tablets, so it’s essential to ensure your website is mobile-friendly. This means it should be easy to read, navigate on a small screen, and load quickly. Visitors will likely leave and visit a different site if your website isn’t mobile-friendly.
Example: If your website isn’t mobile-friendly, visitors might find it challenging to read your content or navigate through your site on a phone or tablet. This could cause them to leave and go to a different site that is easier to use on their mobile device.
Using these 10 strategies, you can keep your website visitors engaged and encourage them to spend more time on your site. This will help you build a loyal audience and increase your chances of turning visitors into paying customers or clients.